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Gratuito · Com certificado
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Os fundadores da mLabs, na prática.
Referência em marketing de mídias sociais no Brasil, autor de 2 best-sellers e formador de mais de 100 mil alunos.
Responsável pela estratégia que levou a mLabs de 0 a 150 mil marcas, tornando-a a maior plataforma de gestão de redes sociais da América Latina.
Do diagnóstico à execução.
Um caminho prático, do diagnóstico à execução, para tratar as conversas das redes como parte da estratégia.
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01
O novo cenário da gestão de mídias sociais
Por que a conversa virou parte do conteúdo e o que mudou no papel de quem cuida das redes.
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02
A importância da gestão de conversas
O impacto de responder (ou não) comentários e mensagens, o tempo de resposta esperado e a dor real do mercado.
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03
Recursos para organizar e escalar o atendimento
Como centralizar, automatizar e escalar o atendimento sem perder a mão.
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04
Gestão de conversas na prática com a mLabs Chat
Inbox, comentários e menções em um só lugar; automações para Instagram, Facebook, TikTok e WhatsApp; contatos e campanhas de WhatsApp, na prática.
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